We Help Brands & Operators Make Smarter Decisions Using Digital Data


From venue prioritisation to city intelligence and consumer insight

Our Work

01

Venue Intelligence

Identify the venues that matter most for your brand - whether for distribution, partnerships, or activation. We combine digital signals to prioritise where to focus and why.

02

City Insights

Understand how a city really works. We analyse neighbourhoods, footfall proxies, and digital behaviour to reveal where your target consumers live, socialise, and spend time.

03

Consumer Understanding

We analyse what consumers actually say online to uncover preferences, pain points, and perceptions - from taste and experience to how brands and competitors are discussed.

04

Synthetic Consumers

We experiment with AI-driven personas to rapidly test ideas, concepts, and messaging. This doesn’t replace research - it accelerates early thinking using flexible, data-informed profiles.

These capabilities can be used independently or combined, depending on the problem you’re trying to solve.

We Understand Venues Because We’ve Run Them

NIAH was built by people who’ve run venues and built data products. We’ve sat on both sides of the table — making commercial decisions in hospitality, and building the tools to support them.

That experience shapes how we work. We focus on clarity over complexity, practical outputs over theory, and data that genuinely helps teams decide where to act next.


Interested in exploring how this could work for your brand or business?

NIAH was built by people who’ve run venues and built data products. We’ve sat on both sides of the table — making commercial decisions in hospitality, and building the tools to support them.

That experience shapes how we work. We focus on clarity over complexity, practical outputs over theory, and data that genuinely helps teams decide where to act next.


Interested in exploring how this could work for your brand or business?

NIAH was built by people who’ve run venues and built data products. We’ve sat on both sides of the table — making commercial decisions in hospitality, and building the tools to support them.

That experience shapes how we work. We focus on clarity over complexity, practical outputs over theory, and data that genuinely helps teams decide where to act next.


Interested in exploring how this could work for your brand or business?

Our process

Whether you’re running a pub, hotel, restaurant, or night club, understanding what your customers love is key to staying ahead.

We use a mix of publicly available data to uncover what draws people to certain venues, what makes them return, and how you can stand out. We’re not a big agency, we prefer to get straight down to business and provide value.

01

Introductory Call

Understand your needs and business problem.

02

Solution Development

Use our knowledge to find a data-led solution.

03

Sample Output

Provide a sample output for you to review.

04

Scale

Once aligned, we provide the full output.

Discover How We Can Help Your Business Grow

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Needle In A Haystack